Insight

What directors need to know about customer loyalty and shared value

A panel at the WomenCorporateDirectors Foundation Global Institute discussed how boards can ensure that they ask the right questions and focus on customer-centricity as a strategic priority.

In a recent CEO survey, eighty-six percent of CEOs were concerned about the loyalty of their customers. At the same time, technology is driving change in the way organizations analyze customer data and interact with their clients.

With changes wrought by everything from geopolitical changes to generational leaps in technology, boards of directors are seeking to make sure that they ask the right questions and focus on customer-centricity as a strategic priority.

How boards can best support corporate strategies around customers was the topic of a panel at the 2016 WomenCorporateDirectors Foundation Global Institute, held in New York. 

 

 

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